BRAND MANAGEMENT
If your business was a person, your brand would be its personality. It would be how you introduce yourself to new friends "customers" and how you build trusting relationships. Your brand is a living, breathing entity … and it’s your job to help it grow and improve and our job to make it happen. Vizi’s PrinCLIK Print & Marketing eStores have worked alongside some of the world's largest brands and we've seen first-hand how these brands leverage the power of print to achieve amazing marketing results.
Brand management is crucial in setting your company apart from its competitors. It gives management some control of the brand's perception but also presents opportunities to take the company to the next level. By physically engaging with printed marketing items like Take Out Menus, Rack Cards, Tri-Fold Brochures or even Print Mailers has been shown to increase customer recall.
For instance, print mailers are an effective way to introduce special sales, exclusive promotions, new products and more. Moreover, with a brand management tool like ours, brands can easily integrate their print and seamlessly order customized printed collateral.
Other great ways to target your brand include in-store signage! From way-finding signage to informational signage, signs are an integral component of any franchised location and signage serves as a valuable brand-building opportunity. A companies signage should be a reflection of the unique brand. With a brand management solution like ours, we can enforce brand standards automatically for corporate teams and franchisees using your brand. Even something as simple as business cards, unfortunately, sometimes affiliates put out their own version of a brand business card. In most cases, these business cards diverge wildly from brand standards and guidelines. With a complete brand management tool, corporate teams can easily use a preset business card template that meets the brand standards – it's that easy! If managed correctly, a brand should be a company's greatest asset.
Developing a good relationships with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look and packaging. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand.
To get started, we recommend requesting a free demo. In this personalized demonstration, we'll show you our print eCommerce platform in action, give you an opportunity to ask questions, and show you how Vizi’s PrinCLIK Print & Marketing eStores enable multi-location brands to market and sell more effectively.
Are you ready to begin? Contact one of our talented staff members now. Schedule a Demo or Get a Quote
